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Holiday Shopping Off to Strong Start

Skin care, makeup sales surge, says NPD.

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By: TOM BRANNA

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The all-important holiday selling season got off to a fast start this year, according to new data from NPD. Beauty’s having a great holiday. Weekly sales of makeup, skincare and fragrance in the US have been consistently strong since NPD began tracking the 2017 holiday season in early November. While the first week of November started slowly, with a 3% gain for beauty, week 2 experienced a 15% increase and weeks 3 and 4 have seen beauty sales really take off, posting the strongest gains of ...

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